Tourism organisations may use a range of methods to help them to achieve the objectives which have been set. Perhaps marketing is the most important method, followed by the use of new technologies.
Other methods of achieving objectives used by tourism organisations include:
Diversification – which involves developing new products for new markets or groups of customers.
Staff training – to ensure that all members of staff have the up-to-date knowledge and skills to do their job effectively.
Improvement to facilities – to make sure that the premises and buildings of the organisation are modern and comfortable.
Expansion – growing the business to help attract more customers.