Identifying customer needs
Customers of tourism organisations have a range of needs. These can be classified as:
- Information needs
- Advice and guidance
- Products and services
Activity 1 (Offline)
For any tourism organisation produce a PowerPoint presentation of 13 slides. One slide should be a heading and then use two slides for each type of customer need identified above.
You can use the website of the chosen organisation and suitable images you can find online.