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Customer relationships

As we have seen in other activities, relationships between customers and employees of tourism organisations vary a great deal, depending on the circumstances.

All customers can expect to be treated courteously and have their needs met by the organisation.  In many cases there may be only a very short time during which an employee interacts with a customer.

However, there are other situations where a relationship between an employee and a customer may develop over a much longer period of time.  People who are regular customers of tourism organisations who, for example, might belong to a membership scheme, might have higher expectations of the service they receive.