You have by now studied many aspects of the customer experience and have applied your knowledge and understanding to a tourism organisation which you have chosen to study.
One thing you may have realised is that customer service varies a great deal according to the type of organisation providing the service, the situation in which the service is provided and the type of customer or customers. However, no matter what the situation, all employees of tourism organisations should ensure that the service they provide is of the highest standard at all times.
For this assessment, you should provide an explanation of how your chosen tourism organisation meets the expectations of a range of customer types.
We will do this in two sections.
In this first section, you will develop a table which sets out how your chosen organisation meets the expectations of different customer types. In the second section, you will develop this table into a piece of extended writing which provides a well-reasoned explanation of how your chosen organisation meets the expectations of different customer types.