Tourism organisations set social objectives to show that they are a good employer or to develop a good relationship with the community where they operate. Social objectives are more about the welfare of employees and being a good neighbour than they are about making a profit.
At the same time, tourism organisations are increasingly aware of what is known as ethical trading. For example, should a theme park sell items of clothing from Third World countries which has been made using child labour or in a ‘sweatshop’ factory? Should a hotel provide food such as chicken which has been produced by factory farming? Should a tour operator offer excursions which involve exploitation of the local people?