Presentation Mode

Social objectives

Tourism organisations set social objectives to show that they are a good employer or to develop a good relationship with the community where they operate.  Social objectives are more about the welfare of employees and being a good neighbour than they are about making a profit.

At the same time, tourism organisations are increasingly aware of what is known as ethical trading.  For example, should a theme park sell items of clothing from Third World countries which has been made using child labour or in a ‘sweatshop’ factory?  Should a hotel provide food such as chicken which has been produced by factory farming?  Should a tour operator offer excursions which involve exploitation of the local people?