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Leisure tourists – want value for money. Some are prepared to pay for quality accommodation and some are on a tight budget. Many want accommodation close to the activities they will be involved in during their stay.

Business tourists – want to book their accommodation easily and want to know exactly what they are booking, that’s why many business tourists prefer chain hotels. These tourists might want conference facilities and up-to-date technology.

Different ages – younger couples tend to be on a budget and might be prepared to try Airbnb or a hostel. Families want safety and security and good facilities for children, whatever their age. Couples tend to want quality and a quiet/pleasant environment. Older people want to be close to amenities and may require special assistance.

Different cultures – may require certain foods for religious reasons. They might also appreciate information available in different languages.