You are going to be investigating how destination marketing departments try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure.
Many tourists go online to discover places they are going to visit, book hotel rooms and transportation. They plan trips and share their emotions and memories with friends. Destination marketing is vital in order for destinations to stay competitive.
Activity 1
How does a destination’s website influence a tourist’s decision? – It’s all about the way it promotes itself!
Investigate the website of a UK tourism destination.
Look closely at how the website of your chosen destination has been designed.
Identify words, phrases and images used to promote the destination.
Explain why the words, phrases and images are effective at promoting the destination.
Tour operators
Activity 2
Tour operators
You need understand that tour operators create websites that promote the holidays to destinations they are selling. Tourists can log on to their internet browser and locate their chosen destination from the comfort of their own home.
Can you locate the names of the following tour operators in the word search
Activity 3
Choose two or more of the tour operators found in the images above.
Look them up on the Internet – what do you think? Good? Bad? Give reasons to support your answer, try to use alternative phrases to ‘eye catching’.
Activity 4
Many tourists go online to discover places they are going to visit, book hotel rooms and transportation. They plan trips and share their emotions and memories with friends. Destination marketing is vital in order for destinations to stay competitive.
You are a tour operator who is researching a destination for tourists to visit.
Choose a UK destination you would like to research. Using the Internet, research your destination to find transportation around the destination, suitable accommodation, and things to do while tourists are there.
Prepare a leaflet to promote your chosen destination that will encourage tourists to visit. Think about your target market.
Downloadable Content
- Word (.docx): U3-2.1-R6-Destination-Marketing.docx