Do well in 'developing UK tourist destinations'

AC 2.1 - Explain factors influencing tourist decision making

Media and marketing

Media refers to all communication channels through which news, entertainment, data, or promotional messages are shared. Media includes every broadcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet. 

Marketing includes advertising, selling and delivering products to tourists such as attractions, accommodation and facilities.

So, for this section you are going to be investigating how the destination influences a tourist decision-making process by getting the right product to the right people in the right place at the right price using promotion – this is usually referred to as the 4Ps of marketing


Try this with a partner or small group of class mates.

Think of a tourism product, e.g. a ticket to spend the day at Alton Towers that you or your family might buy. Complete the table and then compare your answer with the rest of the group.