AC 4.1

Introduction

Successful destinations must have a good range of accommodation which is suitable for a range of tourists. The destination needs to ensure that the accommodation available meets its needs for the future. As was seen in Dublin, a shortage of tourist accommodation is a major problem for the city. Developing a wide range of accommodation options, including a range of quality (star ratings) could add appeal for many types of tourists. Many types of accommodation are introducing schemes to become more environmentally friendly.

Leisure tourists – want value for money. Some are prepared to pay for quality accommodation and some are on a tight budget. Many want accommodation close to the activities they will be involved in during their stay.

Business tourists – want to book their accommodation easily and want to know exactly what they are booking, that’s why many business tourists prefer chain hotels. These tourists might want conference facilities and up-to-date technology.

Different ages – younger couples tend to be on a budget and might be prepared to try Airbnb or a hostel. Families want safety and security and good facilities for children, whatever their age. Couples tend to want quality and a quiet/pleasant environment. Older people want to be close to amenities and may require special assistance.

Different cultures – may require certain foods for religious reasons. They might also appreciate information available in different languages.  

Products and services

• New types of accommodation could be built in the destination
• Many accommodation providers are looking to add to their range of facilities for both leisure and business tourists
• More and more accommodation providers are looking for ways to become more environmentally-friendly
• Accommodation providers often aim to increase their quality (star rating)
• Accessible facilities are increasingly available – but not in all accommodation
• Hotels might work with tour operators to provide group accommodation

Promotion

• Most accommodation providers have their own website
• Many providers make use of booking sites such as hotels.com and lastminute.com
• Multinational chains such as Hilton and Travelodge have their own central booking sites
• Airbnb can be used by people who want to rent out their homes
• Most accommodation in a destination can be booked through the tourist board’s website.

Organisational involvement

• Accommodation providers wishing to extend or build new accommodation will work with the local authority
• Most accommodation providers will work in partnership with the local authority
• Large hotel chains will work with their parent companies
• Hotels will work with tour operators and some transport organisations
• Many accommodation providers will work with agencies and organisations making inspections and assessing quality (star ratings)
• Campsites and caravan parks might work with national parks, AONBs and similar organisations

Funding

• Nearly all accommodation is provided by private sector organisations, therefore funding will need to come from profits or bank loans
• Grants and loans may be available to fund environmental improvements or to improve accessibility

Make some notes about how accommodation providers in your chosen destination can increase the appeal of the destination to different types of tourist.