Putting it all together
We have looked at a number of ways in which data about the customer experience at your chosen tourism organisation can be collected. These different ways are called research tools.
You now need to decide on three different research tools which will be appropriate to collect data on customer experience in your chosen organisation.
In this section, we have looked at:
- Mystery shoppers
- Pedestrian counts
- Annotated maps
You will need to decide with your teacher which of these will be most suitable. You might work in a team to produce your research tools and to collect your data.