Obviously, the title of your report will be ‘The Quality of the Customer Experience at _______’ (filling in the name of the organisation you are reporting on).

You will only have to write one page or so as an introduction, so you will need to consider what to include.

The table in the word document below contains ideas about information about your organisation that must be included in your introduction, information that should be included, information that could be included, and information that does not need to be included.