Tourists create their own expectations of a destination, e.g. they may be looking for somewhere they can participate in their favourite hobby or sport, they may be looking for somewhere they can go to simply relax on a beach, they may want to go somewhere for a particular event, e.g. the Rugby World Cup, or they may want to visit a destination for its natural beauty or its culture and traditions. If they are spending their hard-earned money on visiting somewhere, they will want it to meet their expectations.