Activity

As you can see, Mr Iqbal’s business is likely to benefit a great deal from working with the DMO and forming relationships with other tourism organisations.

Having read the information, answer the questions below.

1. Outline the product of the Burnham Oaks Hotel
2. How might being listed on the DMO’s website increase business at the hotel?
3. What do the letters TIC stand for?
4. Identify two advantages the hotel has for holding weddings.
5. Explain how joint marketing with the local golf club will benefit both the golf club and the hotel.
6. Explain how the possible developments discussed with the DMO might benefit the employees of the hotel.