As you will see, ‘Great Days Out In & Around Cambridge’ is a group of 14 attractions which have formed a partnership and are using joint-marketing through the Visit Cambridge website, for which they have paid a membership fee to advertise.

The 14 attractions are varied and show the wide range of attractions in the UK which appeal to different types of visitor. For example:

• Wicken Fen is a wildlife reserve owned by the National Trust
• The Cambridge Science Centre is supported by a range of commercial companies amongst other organisations
• Ely Cathedral is an historic attraction which is part of the Church of England
• Discover Newmarket is mainly concerned with providing guided tours of the town and surrounding area
• The American Cemetery is a large graveyard where the bodies of thousands of American soldiers, killed in the Second World War, are buried.

Most of these attractions are not competing directly with each other. It is quite possible to visit two or three of the attractions in one day. Managers of the attractions feel that by forming the partnership and marketing their products and services through the Visit Cambridge website, they are likely to obtain more visitors.