Activity

Having read the extract, answer the questions below.

1. Which government department funds VisitBritain?
2. Explain the different roles of VisitBritain and VisitEngland.
3. Name one national tourist board with which VisitBritain works in partnership.
4. Name two non-tourism organisations with which VisitBritain and VisitEngland have a strategic relationship.
5. What is the name of the marketing campaign mentioned in the resource?