Tourist types

Leisure tourists – those who have not visited the destination before will need to be informed about the destination and persuaded to visit rather than to go somewhere else.  Information must give a positive impression and ‘sell’ the destination. When in the destination, visitors will need information about how to get the best value out of their visit.

Business tourists – might need information about venues for meetings and conferences.  They might also need to find out about hotels which have conference facilities.

Different ages – younger tourists will want to find out about nightlife and festivals as well as information about the major attractions and activities. Families might need information about family-friendly accommodation and attractions suitable for children. Couples might need to find out about the range of activities and events going on. Older visitors might need information on public transport.

Different cultures – visitors would need maps and guides in their own language and perhaps guided tours in their own language.