Principles of customer service

AC 2.1 - Describe needs of different types of customer

Identifying customer needs

Customers have a wide range of different needs, which vary according to the tourism organisation of which they are a customer.


Show how different types of customer needs are met by different tourism organisations using the titles in the table below. You might need to research some websites to get some good examples.

You can either record your answers in the online writing-frame or download and complete the table in the document below.

When you have completed your answers, share your results with a class mate.