All employees like to receive compliments from customers.  Often, customers pass on their thanks to individual members of staff, but it is difficult to record all of the compliments which may be received.

One way in which this has changed is with the introduction of the internet, customers are able to pass on their compliments to tourism organisations through review sites such as Trip Advisor. 

Not only do these comments allow customers to pass on thanks and compliments, they also allow managers of tourism organisations to see what they are doing right and to make improvements to the level of customer service they provide.