Look back over the activities you have completed in this section and try to answer the questions below.
- Suggest three marketing initiatives which could be used by small attractions and explain how each could help the organisation to meet its objectives.
- Give one reason why diversification might help tourism organisations to meet their objectives.
- Explain how the use of new technologies have helped tourism organisations to meet their objectives.
- Explain the importance of having well-trained staff who can provide good customer service.