Be better at 'the business of tourism'

AC 1.3

Have a go at this 1

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Activity

Look back over the activities you have completed in this section and try to answer the questions below.

  1. Suggest three marketing initiatives which could be used by small attractions and explain how each could help the organisation to meet its objectives.
  2. Give one reason why diversification might help tourism organisations to meet their objectives.
  3. Explain how the use of new technologies have helped tourism organisations to meet their objectives.
  4. Explain the importance of having well-trained staff who can provide good customer service.

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