Be better at 'the business of tourism'

AC 1.3

Marketing initiatives

Now that you have gained some knowledge of what marketing involves, you can now begin to understand how tourism organisations can use marketing initiatives to help them to achieve their objectives. 

It is important to understand that marketing is a continuous process.  If organisations stop marketing, they are likely to lose customers and become uncompetitive. 

At the same time, marketing costs money and many tourism organisations cannot afford to spend thousands of pounds on expensive TV and radio advertising.


Choose four of the organisations above and explain what other marketing initiatives might be appropriate for them. Discuss your answers with your classmates.