Presentation Mode

Social factors

Tourism organisations have no control over what happens in the country in which they are located.  They cannot control the rate of population growth, birth and death rates or the amount of immigration.  But they do have to react to changing social conditions in a country.  Over the last 20 years or so in the UK the main social changes have included:

  • A growing population
  • An ageing population
  • A more multi-cultural population
  • Changing family structure
  • Awareness of special needs
  • Changing attitudes towards gay and transgender sexuality