Activity 1

Research other attractions to see what their policy is regarding family membership.

• Do different attractions have different rules?
• What do you think are the advantages and disadvantages of the policy shown above?

One of the most significant social changes is that of the ageing population of the UK.  People are living longer and taking part in a wide range of tourism activities, in many cases, until they are in their 80’s.  Tourism organisations have had to develop new products to meet this demand.  And just because a person is old it does not mean that they have special needs!

The table below is taken from government figures which show how long on average a man or a woman born in any year can expect to live.  The table also projects how this figure, called life expectancy, is expected to rise in the future.