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Media and marketing

Media refers to all communication channels through which news, entertainment, data, or promotional messages are shared. Media includes every broadcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet. 

Marketing includes advertising, selling and delivering products to tourists such as attractions, accommodation and facilities.

So, for this section you are going to be investigating how the destination influences a tourist decision-making process by getting the right product to the right people in the right place at the right price using promotion – this is usually referred to as the 4Ps of marketing