Activity 4

Many tourists go online to discover places they are going to visit, book hotel rooms and transportation. They plan trips and share their emotions and memories with friends. Destination marketing is vital in order for destinations to stay competitive.

You are a tour operator who is researching a destination for tourists to visit.

Choose a UK destination you would like to research. Using the Internet, research your destination to find transportation around the destination, suitable accommodation, and things to do while tourists are there.

Prepare a leaflet to promote your chosen destination that will encourage tourists to visit. Think about your target market.