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Managing destinations

Since all tourism destinations are like businesses competing against each other, in recent years tourism destinations have formed professional organisations to manage and market the destinations. These are called Destination Management Organisations or Destination Marketing Organisations, or DMOs for short.

Read the three articles below which explain what DMOs are and what a destination management plan looks like. The three articles are:

  1. An explanation of what DMOs are by Visit Britain, which is the body responsible for tourism in the UK
  2. A Destination Marketing Plan for the Swansea area
  3. An example of an explanation of a Destination Management Organisation from the Suffolk Coast in England