Visit Britain

Destination Management Organisations

Destinations are all different and with different challenges, host to numerous stakeholders with their own specific needs. The organisations responsible for the local visitor economy can also be varied. They might be public sector bodies such as local authorities with clear boundaries, private companies, or partnerships between the public and private sector working across a region.

Well-managed destinations are more likely to sustain investment, business growth and employment without having a long-term negative effect on the environment or local population. The best-managed destinations are also likely to attract inward investment across a broader range of sectors, as well as value-added jobs and new talent. Making them great places to live and work as well as visit.

From promotional activity and through research and data production, DMOs help destinations grow their local economies through tourism. Of the various tools used to help generate growth in the visitor economy, the most effective are destination management plans. These plans help to create an integrated, sustainable and long-term approach to destination management.