Be better at 'the business of tourism'

AC 1.1 - Describe forms of ownership for tourism organisations

Merlin Entertainments

Have a look at the information below, it’s very interesting!

Merlin Entertainments is one of the world’s largest entertainment companies. Merlin runs 123 attractions in 24 countries across four continents. In the UK, Merlin owns Alton Towers, Thorpe Park and Madame Tussauds amongst other major attractions.

‘Our aim is to deliver unique, memorable and rewarding experiences to millions of visitors across our growing estate. We believe that we achieve this objective largely thanks to the commitment and passion of our team and the strength of our brands, which will never fail to be distinctive, challenging and innovative. In every respect and to every group of stakeholders, Merlin will always be an exciting company to be involved with.’


Using the organisation’s website, research Merlin Entertainments and put together a fact-file that will encourage young people like you to become an employee.