Customers of tourism organisations have a range of needs. These can be classified as:
- Information needs
- Assistance
- Advice and guidance
- Products and services
- Accessibility
- Communication
Activity 1 (Offline)
For any tourism organisation produce a PowerPoint presentation of 13 slides. One slide should be a heading and then use two slides for each type of customer need identified above.
You can use the website of the chosen organisation and suitable images you can find online.
Printable Activites
- Word (.docx): U1-1.1-R7-Identifying-Customer-Needs.docx