Principles of customer service

AC 1.1 - Principles of customer service

Identifying customer needs

Customers of tourism organisations have a range of needs.  These can be classified as:

  • Information needs
  • Assistance
  • Advice and guidance
  • Products and services
  • Accessibility
  • Communication

Activity 1 (Offline)

For any tourism organisation produce a PowerPoint presentation of 13 slides.  One slide should be a heading and then use two slides for each type of customer need identified above.

You can use the website of the chosen organisation and suitable images you can find online.