Principles of customer service

AC 1.1 - Principles of customer service

Putting it all together

You have now investigated principles of customer service in tourism organisations in a number of ways and you should understand a lot more about what customer service is and why it is important in making sure that customers have a good experience.

You can summarise your learning by applying your knowledge and understanding of principles of customer service to one tourism organisation in the Assessment Activity on the next page.